Writing content for online audience vs offline audience
When it comes to creating content, there are some key differences between writing for online audiences and offline audiences. In this lesson, we’ll cover some best practices for content copywriting, as well as explore tools to help you choose engaging topics for your audience.
The basic difference between online and offline audiences is their reading habit. Online writing styles, length, and structure have the biggest impact to engage customers. To capture your online audience’s attention, you’ll need to adapt the way you approach writing.
Online Content Consuming Time:
Reading a book or newspaper is enjoyable also time-consuming especially offline. Nowadays people have very little time to read offline newspapers. So they consume online data while traveling, walking. With so many options available online people have shorter attention spans.
Online Content Writing Best Practices:
Attentionalable Headline: An attentionalable headline creates a hook among readers about a certain topic.
Example of attentionalable headline
60% of people in India are not Digital Savvy
Are you up to date with the latest digital marketing trends
Don’t be Sales Person:
Sales content doesn’t have the ability to engage people. It is information types of content, education types of content, training, learning, trending news which people read more, engage more.
While writing content for online audiences, always keep in mind about their reading habits, how they absorb content.
Try to read your business content from the user perspective first before you publish it.
Call to Action Implementation:
“Call to Action”, or CTA. CTAs are short statements designed to entice a website visitor to take a specific action. You should make them as creative and persuasive as possible. Tailor your CTA to your strategy, and make sure it helps you achieve your objectives.
Types of Call to Action:
Sign up today
Click to know more
Content Research Basic Methods:
Creating content regularly means it can be tough to stay inspired, so here are a few ways to come up with engaging topics.
Competitor Analysis – Try researching your competitors to see what topics they cover. As you research, keep a list of potential topics and refer back to it when it’s time to brainstorm new content.
Answer the Public – This tool allows you to type in a specific subject or key term and receive a list of some of the most searched queries involving those words. This is great for creating content topics that respond to real user demand.
Search Console – Search Console helps you get an idea of how popular a topic. Which can help you see the terms people use to find your website.
Keyword Planner – There are many tools available to research keywords. One such tool is Google Keywords Planner. This tool shows you how many people search for a specific term.
Consistency in Online Content Writing:
Consistent Writing Style – Make sure you’re consistent in your writing style while writing content for online audience, so that when readers read your content, they immediately associate your brand or business voice with it.
Tone of Writing – A clear and recognisable tone of voice will help to establish a relationship with your audience and differentiate you from competitors.
Say Truth – Try writing down the attributes you want readers to associate with your brand, such as honesty and enthusiasm, and always write with these qualities in mind.
There is a clear difference between online and offline content writing styles. Review our top tips on how to write content for an online audience. Also, how can you explore online resources to get inspiration for new content ideas.
Recap of this lesson:
3 important points to keep in mind while writing content for online customers. This will help the audience hooked into content and enjoy reading.
- How online and offline audiences differ in their the way they read content
- Why it’s important to adapt your writing style to an online audience
- Tools and systems to help support writing copy for the web.
Digital Marketing assignment for this lesson:
Sayantan is an interior designer, has decided to create blog posts and share them on social media to promote his new business. He’s made a list of all of the things he should remember when writing – however, not all points on his list are correct.
Can you help him identify the points that are correct on this list?
Select the right answer and comment below
Focus on your target audience
Only write about the products or services you offer
Be consistent in your writing style and tone of voice
Add the hook to the end of your blog post
The longer the post, the better