How to Choose Right Content Format Types
Content format types can be many different versions from blog posts, images, videos, ebooks, slideshare. Content helps to inspire, educate and entertain.
Let us explore popular content formats and learn how to choose formats based on the specific needs of your audience.
Purpose of Content Format Types:
Whatever content format types you choose the core principle of content marketing remain the same – connect with an audience. This audience, in turn, will engage, share, learn, and perhaps even convert into customers.
Popular Content Formats Types:
Blogs are typically published as a subsection of an existing website and can include original content or guest-authored content. Writing unique, quality blog posts can help increase publicity and give you interesting content to share across other channels, like social media.
Infographics are informative and a great way to present knowledge visually. They work well online thanks to their eye-catching format and can help present complex or unusual content in a creative way.
Ebooks are educational, easy-to-read guides focused on a specific topic. This format provides readers with practical content and will help you stand out as an expert in your field.
Videos can include anything from product demonstrations to tutorials and customer testimonials. They allow brands to create engaging, entertaining, and useful content that can be consumed on the go.
There are many other content formats to consider, including press releases, webinars, reviews and case studies. To explore even more content formats, please check out the additional links provided at the end of this topic.
Successful content doesn’t have to go viral or reach millions of people. Focus on creating content should be tailored to your audience, and design it so that it moves customers towards a specific goal or action.
Content Marketing Business Goals:
We already learn few content format types. Next step is to consider the main goal of your content. In content marketing, there are typically four main purposes of content.
4 Main Purpose of Content Marketing:
- To Entertain
- To Inspire
- To Educate
- To Convince.
How to match different content formats types to your content marketing goals:
Sudip Ghosh runs a digital marketing training institute in Kolkata. He is creating a content marketing strategy to perform better in the digital marketing training domain.
To educate potential digital marketing students he decides to publish digital marketing training videos for free in social media.
To inspire potential digital marketing students Sudip to prepare a digital marketing assignment question with each video lesson.
To entertain the audience he shares blog posts including top tips on digital marketing and social media.
To convince people to use digital marketing service and training of makememarketer.com, he’ll share testimonials from happy customers, as well as ebooks to showcase his knowledge in digital marketing training skills.
Content Format Types according to Business Goal:
In your own business scenario, consider how certain formats are best paired with specific content goals.
|Goal Type||Content Format Type|
|Educate||Ebooks, case study, whitepapers, infographics|
|Entertain||Creating poll, question and answer session, competition|
|Convince||Testimonials, reviews, feedbacks|
Right way to think Content Format Types:
While deciding which content format types are the right fit for your business goal.
Thinks following way:
Content that you can easily produce yourself.
Consider recruiting assistance for those you can’t.
Identify the purpose of your content.
Then select the formats best suited to that goal.
When designing your content, remember to consider your audience, and address their specific needs in a format that will wow them.
Recap of this lesson:
Content is much more than just text on a screen. From entertaining GIFs to blog posts, whitepapers, and full-length videos. Understanding which content format can make the most impact on your audience is critical.
- Popular online content formats
- The four main purposes for content marketing
- How to match different formats to your content goals
Digital Marketing assignment of this lesson:
Dipak is part of the content marketing team for Fitstuff, a sports shop. The content he’s producing needs to appeal to new customers, as well as provide extra value to existing customers.
Which of the following content would appeal best to both audiences?
- List of the top 10 sports equipment outlets/shops
- A competition inviting customers to submit photos of themselves wearing Fitstuff gear, with store gift vouchers up for grabs as prizes
- 10% discount vouchers for all new customers
- A blog about the store’s recycling scheme for old trainers