How content marketing works for any business
How content marketing works for real business. 3 golden rule is to focus on answering your audience’s needs, create valuable content, keep them engaged.
Content Marketing is set you apart from the similar competition in business. Content marketing is a great way to attract audience attention. So we will learn why content marketing is important and how you can engage the audience with content marketing techniques.
How to create your own content marketing campaigns:
Content marketing is designed to generate interest in a company’s product or services by capturing potential customer’s attention.
Types of Online Content:
Blog posts series
Social Media post series
How Content Marketing helps:
Directing traffic to your website
Boost awareness of your brand
Build trust with the audience
Get recognized immediately
How Content Marketing Evolves:
|Elements||OLD Content Marketing||NEW Content Marketing|
|Mediums||TV, Print, Radio||Website, Social Media, Youtube|
|Cost||High not for small business||Equal for all, small and big business|
|Connection||2-way interaction, not possible||Each and every customer share, comment|
|Engagement||No engagement information data||All business decision based on engagement data|
Things can achieve from content marketing:
Use content marketing to increase awareness of the company
Drive more traffic to your website.
To achieve this, you could publish engaging content about digital marketing on your website’s blog, and promote it across the company’s social media platforms to increase readership.
Content Marketing Thinking Process:
Understanding Audience: Great content campaigns are based on understanding who you’re writing for. The more you know about your audience and share their passions, as well as their pains, the easier it will be to engage them on a personal level.
Try considering the challenges or pain points your customers face, and then tailor your content to these insights.
Effective Content Marketing Practice:
Let’s cover some effective content marketing practices. The key to success is creating a content marketing campaign that accomplishes three things.
- Answering your audience’s questions
- Providing something of value
- Keeping them wanting more
How to plan and content marketing strategy:
Take Time: Take time to know your audience better. Look at which accounts they follow on social media to get a sense of their likes and interests
Do Experiment: Always do some experiment to find the best types of content for reaching your audience and don’t be afraid to use multiple formats
Right Platforms: Choose the right platforms to publish your content and make sure you’re talking directly to your audience.
Showcase Testimonials: Throw away the business speak and stock responses, and prioritize natural language to interact with your audience
Unique Content: Create unique content that is interesting and exciting. Use engaging headlines, eye-catching pictures, and informative language to capture your audience’s attention.
By keeping these pointers in mind when creating a content marketing strategy, you can boost your potential reach and strengthen your presence online.
When starting to write your own content marketing strategy remember the three keys to success mentioned earlier:
- Focus on answering your audience’s needs
- Create content they’ll find valuable
- Keep them engaged so that they’ll visit you in the future for more content.
Now, try brainstorming how content marketing can be used to engage your audience online, and consider what goals it could help you achieve.
Recap of this lesson:
With so many businesses and brands online, content marketing is a valuable tool in helping you to stand out. In this lesson, we’ll explore:
- What content marketing is, and why it can add value to an online business
- Best practices for creating your own content marketing strategy.
Digital Marketing assignment of this lesson:
Madhumita opened her own beauty salon two years ago and is now looking at how content marketing can help her boost the business’s profile online. How could content marketing help her?
Choose which are true and which are false, then comment below
- Could it help her find cheaper suppliers?
- Could it help her develop a stronger brand identity?
- Could it help her understand her customers’ shopping preferences?
- Could it help her connect with the right audience?