Google Search Advertising

First time Google Ads mastery course in Kolkata from 11 years experienced Digital Marketer and google Adword Certified digital marketing trainer.

We start the module with Introduction to Search Network to take an overview of Search ads.

Next, we cover the Importance of Quality Score and Ad Rank to understand How quality score matters in Ads.

The next part will be Understanding Campaign Goals to reach business objectives.

Next we will teach you how to use Keyword Planner to do Keyword Research for Google Ads.

The next part will be the execution of all your keyword research and Bidding strategies to Setting-up a Search Campaign. 

The next practical stage will be Setting up Conversion Tracker for tracking campaign success.

Learn Analyzing Campaign Performance for understanding Campaign performance and the changes you need to do according to its Insight.

The Final part will be Campaign Optimization and Campaign Analysis to make your campaign successful.

Google Search Advertising

  • Introduction to Search Network
  • Importance of Quality Score and Ad Rank
  • Campaign Structure and its importance
  • Understanding Campaign Goals to reach business objectives
  • Campaign Settings
  • Types of Bidding Strategies
  • Types of Ad-copies
  • Ad-Extensions
  • Keyword Planner
  • Keyword Research for Google Ads
  • Setting-up a Search Campaign
  • Ad scheduling and Budgeting
  • Keyword Match Types and its importance
  • Setting up Conversion Tracker
  • Negative Keywords and how to use them effectively
  • Search Term Report
  • How to use auction Insights for Competitor Analysis
  • Analyzing Campaign Performance
  • Campaign Optimization
  • Campaign Analysis and Reporting

Each Digital Marketing module is led by an instructor. We conduct our class through whiteboard explanations, videos, interactive sessions, live projects, and real-time Q&A during and after the course. We provide end to end digital marketing training program from basic to advanced level along with placement assistance.