Google Display Advertising

Reaching Millions with Google Display Ads is easy but creating a perfect Ad is a bit hard. Don’t Worry, Our Adwords Certified trainers are here to make it easy for you.

We will start the module with Introduction to Display Network and different Targeting Options in Display Network to take an overview of Google display ads.

Next we will try to understand different Ad Formats in Display and its uses. The most important part of a campaign is Campaign goals. Because it helps to make roadmap of execution. 

The next part will be Display Ads vs Video Ads to understand both ads properly.

The next part will be Campaign Settings and Types of Bidding Strategies to set up an effective campaign. 

The next part will be Analyzing Campaign Performance to understand what’s working or not. The final part will be Campaign Optimization and Campaign

Analysis for understanding the success and failure of Campaigns.

Google Display Advertising

  • Introduction to Display Network
  • Targeting Options in Display Network
  • Ad Formats in Display
  • Campaign goals
  • Display Ads vs Video Ads
  • Campaign Settings
  • Types of Bidding Strategies
  • Analyzing Campaign Performance
  • Campaign Optimization
  • Campaign Analysis and Reporting

Each Digital Marketing module is led by an instructor. We conduct our class through whiteboard explanations, videos, interactive sessions, live projects, and real-time Q&A during and after the course. We provide end to end digital marketing training program from basic to advanced level along with placement assistance.