Why content distribution is important for marketing
Content distribution happens through owned, earned and paid channels. To promote the content you must prioritize distribution channels and content calendar.
Creating good content takes a lot of toll on your writing skills. Every business that is using content marketing wants to reach as many people to engage with it.
2 Important aspects of content distribution for content marketing:
To reach a larger audience you must have prepared a series of content. Now make sure you are promoting content to right channels, right time, right audience. Options like share, comment, like features help you to grow organically. 2 important aspects of content distribution for content marketing are
Choosing the right channels to be it owned, earned and paid.
A content marketing calendar.
Sudip Ghosh is a renowned digital marketing trainer in Kolkata.
He took a lot of time to create a basic digital marketing course for business owners who can’t afford full-time digital marketers for their business.
He shoots a video series of each and every aspect of digital marketing basic process how digital marketing works and how businesses can benefit from digital marketing.
After all that work, he wants to make sure it will be seen by as much of his target audience as possible – which is where promotion can help.
Content promotion guide:
The key to his content promotion strategy is understanding where his audience spends their time online. Understanding how his audience consumes content will help him get his strategy right.
Is his audience on Pinterest? Instagram?
Do his customers watch videos on YouTube
Do they prefer to browse blogs?
Types of content promotion channels:
There are only 3 major channels are available such as owned, earned and paid. There are multiple platforms in various formats such as websites, social media profiles, paid ads on Google, Facebook. So before you start creating a content promotion plan, it’s important to consider the channels available.
Owned Channel Types:
‘Owned’ refers to the marketing channels which you can control, for example, website, blog, and social media profiles.
Promoting content over-owned channels is a great starting point because it’s a typically flexible and low-cost option.
Earned Channel –
“Earned” channels refers to anything that’s picked up by a third party, such as another digital marketing blogger that shares Sudip’s content. Earned channels can boost the reach of content and add credibility.
Paid Channel –
“Paid” channels refer to the promotion you pay for. This can allow you to target campaigns to a specific audience, based on your goals and budgets.
How content calendar helps you to achieve content distribution goals:
A content calendar is a detailed timeline that organizes your content marketing activity. If you prepare content already and you know channels when to publish and what your content marketing process becomes consistent and efficient. Everyone who involved this content marketing process such as content writer, social media coordinator, SEO specialist, designer will have a clear plan to follow.
Here are some tips to get you started on your own content calendar:
Achievable – Make it achievable. Your content calendar should include realistic time frames – if it’s not achievable, you’ll fall behind schedule and your content won’t reach its full potential
Highlight key dates – Things like public holidays or relevant events are great for releasing seasonal content.
Consider multiple channels – Think about how a variety of marketing channels, such as a blog and social media, can work together to promote your content marketing campaigns
Remember the audience – Clearly define your audience at each stage of the calendar. If you segment your audience, specify which group you’re targeting.
Explore online tools – There’s a variety of free and paid tools available to help you create a calendar, publish content to social media accounts, or collaborate on content with your team.
These tools can save you time by automating some of the content creation and distribution process.
Now that we’ve covered how to promote your content online, think about which channels would work best for your business or brand, and consider how a content calendar can maximize the effectiveness of your content marketing campaign.
Recap of this lesson:
Content marketing will complete when you know the proper content distribution and promote content proper channels is key to success.
- The channels available to promote and distribute content effectively
- How a content calendar can help you organize your content marketing activities
- Best practices that ensure your content gets the attention it deserves.
Digital Marketing assignment of this lesson:
Pranab, my friend is a business student working for a hotel’s marketing department for the summer. He’s responsible for creating and promoting content across the hotel’s online channels.
What should he do, and in which order?
Reorder this list incorrect sequence and comment below.
- Publish Content
- Promote Content
- Decide what content to create, and when, based on the target audience
- Consider all the channels available
- Create content