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Trainer

Digital Marketing Trainer Profile

I, Sudip Ghosh is a Google analytics and adwords certified digital marketing trainer and service provider in Kolkata and around the world. As a full time digital marketing professional in my 11 years of experience I worked with companies like Edureka, Smartworks, Cyber Media, Sun Knowledge and few more startups to growth enabled business. I help businesses to discover digital marketing automation, cost optimization, lead nurturing process and sales conversion.

Struggle to Survive, Hustle to Learn and become Professional Digital Marketer

It was not very easy journey for me to start digital marketing career. Many times I struggle to cope up this fast paced digital marketing environment. Then put my head down again to learn more techniques and still learning everyday to keep me upto the mark. Inspiration always comes for me from many sources and help me to motivate, reach my goal. In Digital Marketing domain I got inspiration from Matt Cutt, Danny Sullivan, Rand Fishkin. India also has many great digital marketing experts who are continuously inspiring me.

But it’s not enough just to get inspired and continue with that. Until you love that job or getting any sufficient improvement in your career. Then you are not rightly inspired.

Here I am going to portray my own Digital Marketing career so those who are deciding to make a career in this domain can clearly visualize their future job roles and responsibility before taking final call. A roadmap for my students through my own Digital Marketing Journey for better understanding what I work for my clients and how I achieved results.

How I Started Digital Marketing Career

I started my part time job career way back 2009 in a company called “Convergence Infotech Pvt Ltd in Bangalore. There I worked all aspects of a full fledged software company. My first job starts with entering data into an accounting software called Quickbook, then move into coding or programming segment of ecommerce module and email marketing module with social features and went above my head before gave up. Then made my hands dirty in real Testing (software) and Networking (Hardware) domain as well but both jobs were boring and tough respectively for me. Finally two domains remain for me to work in that company i.e web design and SEO.

I started SEO work as usual just how I work in other domains. But within a week or two one particular result like “my website appearing on the 1st page of Google”. This incident  instantly give me the right kick to take SEO seriously. My actual Digital Marketing Career starts by selling an Iphone 4 above $250 in the year 2009 through craigslist in Bangalore and winning an online sales challenge between friends. That day only I decide, I am going to continue my career with marketing and sales till last day. Today it is most demanding career among all available job.

I took that opportunity very seriously to grow my career in Digital Marketing. Learn many techniques like advanced SEO, content creation, Social Media, Local Business optimization, Web Analytics, Webmaster, Email optimization while working.

What I do Present Days:

Currently I am into full time digital marketing trainer and service provider. Also work and consult directly with decision makers from various verticals of business such as e-commerce, online education, USA healthcare, IT, news industry, startups for digital marketing plan.

I have proven experience of building and preparing sales and lead generation pipeline without any marketing budget or little marketing budget through digital marketing.

My 11+ years of Digital Marketing Journey ( 2009 – Till Date)

Company Name – Smart IT Services Pvt Ltd
Role – Digital Marketing Manager
Dates Employed – Jul 2017 – 2019
Employment Duration – 2 yrs
Location – Kolkata Area, India

Little Paddington Preschool

Prepare digital marketing roadmap for a preschool chain for singapore market. I was completely in charge of lead generation for all 3 school.
Conceptualize Manage and Leading 360 digital marketing campaigns across digital mediums.
Collaborate with designer, content writer and IT team for implementing changes and upgrading website constantly.
Web analytics-based decision making and focusing more on performance marketing.
Overall traffic improvement which translates more leads to direct sales.

Smartwork Business Center

Managing sales and marketing content collaterals and updating on website and social media.
Promoting new launches and accountable for achieving business goals and increasing sales.
Implementing marketing strategies to build consumer preference and drive volumes.
Conducting competitor analysis by keeping abreast of market trends and competitor moves to achieve market share metrics.

Company Name – Pentagon Educational Services
Role – Digital Marketing Head
Dates Employed – Apr 2014 – Present
Employment Duration – 5 yrs 4 mos
Location – Bangalore

Heading student enrollment leads pipeline for Pentagon Education Consultancy for various courses like MBBS, Dental & Engineering throughout India and abroad.

Work with 1 lakh plus set of keywords, advice content team about business goals to generate relevant content and maintain constant 1st page ranking for target keywords.

Understanding student’s behavior in a multicultural environment and student acquisition from domestic market through various channels like Google, Paid Campaign, Social Media, Email.

Design, create and execute marketing campaigns to deliver constant brand message and ensure enquiry generation through websites and phone calls.

Built a mechanism to ensure highest no of paid inquiries with lowest Cost per Enrollment

Lead, manage and grow a team of 6 marketing professionals.

Create ROI report for company in terms of traffic, leads, inquiry.

Company Name – Sun Knowledge
Role – Digital Marketing Specialist
Dates Employed – Aug 2015 – Jun 2017
Employment Duration – 1 yr 11 months
Location – Kolkata Area, India

Sun Knowledge Pvt Ltd is a complete Revenue Cycle Management & Medical Billing company based in Kolkata and New York.
An Exclusive website audit for sunknowledge.com, gotelecare.com & franchise.gotelecare.com before creating a Digital Marketing Framework for future campaigns.
According to audit reports finding assign each tasks to different departments.
Prepare keywords and content strategy as per search intent research how our target audience can find us, which kind of keywords they may use while searching our kind of services and their major pain areas.
After thorough research sum up all possible keywords and incorporate those keywords with our landing page messages, social media posts, blog posts and supported documents like newsletters, cover photos, pinned messages collaborating with designers & content team.
Fully Responsible to grow target audiences through non paid marketing techniques.
Help influencing website engagement via Conversion Rate Optimization and increasing retention via content.
Tracking statistics like Views, Downloads, Email Subscribers and Requesting demo.
Measuring website traffic performance using web analytics tools like Google analytics, Facebook Insights, Twitter Analytics.
Improve all possible keywords ranking and grow leads consistency by 10% month on month.

Company Name – Edureka
Role – Digital Marketing Executive
Dates Employed – Oct 2013 – Mar 2014
Employment Duration – 6 mos
Location – Bangalore

Identify keywords and create various types of content with the help of designer and content writer according to analytics data and as per business objective.
Google analytics integration to capture leads and track measurable metrics of visitor activity.
Finding new channels to capture potential leads and build a database for them.
Social media marketing to create brand awareness and share content.
Promote campaigns on Facebook, Google.

Company Name – Aniika
Role – SEO Engineer
Dates Employed – Nov 2012 – May 2013
Employment Duration – 7 mos
Location – Bangalore

SEO structure prepare on page and off page for local search engine.
Prepare link building based on keywords and Google guidelines.
Social media platform prepare to create awareness for branding.

Company Name – Cyber Media Services
Role – Account Manager
Dates Employed – Dec 2011 – Oct 2012
Employment Duration – 11 mos
Location – Bangalore

Ads displayed throughout websites and its complete domain.
Display ads can be static or animated and include images, video, text, and interactive elements.
Maintain ads upload through 3rd party server and monitor.
Acquire customers through digital channels.
Measure and optimize performance

Company Name – Savithru Technologies Private Limited
Role – SEO Analyst
Dates Employed – Jan 2011 – Nov 2011
Employment Duration – 11 mos
Location – Bangalore

End to end webmaster integration with all live projects.
Site Configuration, Sitemap Update, Crawler access, Site links, URL parameters.
Search queries, Link my site, Keywords, Internal Link, search impact, Audience
Diagnostics for Malware, Crawl errors, Crawl stats, fetch as Google bot.Google Analytics integration for all live projects.
Advertising ROI, Creating Goals, funnels, filters, Ecommerce reporting.
Cross Channel, Mobile performance and social network application tracking.
Sharing and Communicating with Email reports.
Analyzing expenses report clicks and conversion.
Ad Performance/Ad Group Performance.
Campaign and Demographic Performance.

Social Media Marketing

Advertising and promoting business, products and services through social media.
Video sharing sites to encourage people to interact, share, and collaborate.
Bookmark Submission, Article Submission, Press Release Submission.
Forums, online communities, social networks, image sharing.

Company Name – Convergence Infotech Limited
Role – SEO & Webmaster Specialist
Dates Employed – Feb 2009 – Jan 2011
Employment Duration – 2 yrs
Location – Bengaluru Area, India

Company owns as many as 8 e-commerce websites and selling various computer peripherals across USA. We were a team of 8 SEO members and each one of us handling one website.

Work I used to do:

Inventory Management – Co-ordinating with vendor to update product availability and process intake orders.

CMS Handling – Actively working with content writer to update product details and images. Also update it website correcting html format.

SEO Optimization – Handle through on page and off page works for Retractablecables.com.

Email marketing – Suggest and work with designers for daily, bi-weekly, monthly newsletter for latest offer and follow ups.

Result :

An overall sales growth 1428% which means I grow business from 700$ monthly sales value to monthly $10k sales value span of 12 months

Skills & Business Strategy used for Digital Marketing Services:

  • Market Research
  • Competitor Audit
  • Content Amplifications
  • Personal Branding
  • Localizations
  • Digital Marketing Tools
  • Website Management
  • Webmaster
  • Advance SEO
  • Social Media
  • Web Analytics
  • Email Marketing
  • PPC & Display Network
  • Excel & Word Reporting

Contractual Projects

Here are few freelancing projects which I cracked during my full time job.
  • Greencity Constructions
  • Lemon arch visuals
  • SouravGhosh.com
  • TravelAlly
  • Tutstu
  • Varuna Water Level Controller
  • Mastbaby.com

Let's help you!

  • Devigarh, Bijoli Park, Madhyamgram Kolkata, Pin Code - 700129
  • +91 – 8697671741
  • admission@makememarketer.com

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