How to do Keyword Research for Business
Keyword research help business to reach not only SEO goals also help brands to build great marketing collateral and customer communication message.
Why Keywords Research:
Digital business is based on content. Contents foundation is built on keywords. So without keywords research businesses cant create good content for their website, marketing collaterals, marketing communication.
Suppose someone wants to learn about digital marketing.
They are going to use the following types of keywords on the search engine.
Digital marketing training
Digital marketing training institute
Digital marketing course
Basically you need to use those keywords in your website content that is relevant.
3 Keywords Research Technique –
There are three things you should consider when choosing the keywords for your SEO plan.
Keyword Search Volume –
First, frequency, or the number of times a word is searched for. Obviously, you want to include the terms that people search for most often in relation to your products.
Just keep in mind that it may be difficult to differentiate your business on highly searched-for terms.
Keyword Competition –
That brings us to our second consideration: Competition. If you have a large, established website, you may be able to appear on the search engine results for high-volume, highly competitive keywords, like fruit and veg.
Long-Tail Keywords –
The new website also has great opportunity to get rank and bring visitors. So for new business look for those keywords which has less competition. If you closely observe keywords lists for any business only few keywords have high search volume. But there’s a large number that has low search volume.
This is what’s called the “long tail” of SEO.
Example – While keywords like “Digital Marketing” have lot of competition but a term like “Digital Marketing Training Institute in Kolkata” have less competition. This process might give you more immediate SEO results.
For a small business, the long tail is often where you will find your SEO opportunities. It typically takes a website lots of time and focused efforts to appear in the results on searches for popular generic keywords.
However, smaller websites may get good rankings for long tail keywords with less effort.
Keyword Relevance –
Relevant keywords are key to success. The keyword should match business types and products. Make sure your chosen keywords match the intent of the people who are searching.
One option is to use Google Search Console to see which pages appear in the search results and get clicks.
Remember the golden rule: Your site’s content should be made for your human visitors, not for search engines.
Things not to do keywords research:
Don’t add extra keywords or variations of keywords to your pages.
Repeating them unnecessarily is called “keyword stuffing” and is against search engines’ guidelines.
While doing keywords research keep 3 things in mind i.e frequency, competition and relevance. Good research can help you to build great content and marketing collaterals.
Recap of this lesson:
Choosing keywords is the cornerstone of successful search engine optimization.
Why you need to do keyword research
The difference between short tail and long-tail keywords
What to consider when selecting keywords.
Digital Marketing assignment of this lesson:
Rahul is optimizing his fruit and veg website for SEO and would like to improve his ‘long tail’ keywords. Which of these sets of words contains an example of long-tail keywords?
Select the right answer and comment below.
Buy organic potatoes from a family farm
Maris piper potatoes
Potato, Potatoes, Farm Potatoes, Organic Potatoes