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Google Search Advertising

Google Search Advertising

  • Introduction to Search Network
  • Importance of Quality Score and Ad Rank
  • Campaign Structure and its importance
  • Understanding Campaign Goals to reach business objectives
  • Campaign Settings
  • Types of Bidding Strategies
  • Types of Ad-copies
  • Ad-Extensions
  • Keyword Planner
  • Keyword Research for Google Ads
  • Setting-up a Search Campaign
  • Ad scheduling and Budgeting
  • Keyword Match Types and its importance
  • Setting up Conversion Tracker
  • Negative Keywords and how to use them effectively
  • Search Term Report
  • How to use auction Insights for Competitor Analysis
  • Analyzing Campaign Performance
  • Campaign Optimization
  • Campaign Analysis and Reporting