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Fundamentals of SEO

Fundamentals of SEO

  • Introduction to SEO
  • History of the Internet and how it got Started
  • Types of Search Engines and How it works
  • SEO Techniques
  • Different types of SEO
  • White hat, Black hat, and Grey hat SEO
  • What is Google Crawler/Bot?
  • Google Algorithm and its importance
  • Understanding webmaster guidelines and use-cases
  • On-page SEO and its steps
  • What is Page rank and its importance
  • Off page SEO and Strategy
  • Google Algorithm updates [Penguin, Panda, Hummingbird, Rankbrain and more]
  • Different types of keywords and the importance of keywords in SEO
  • How to do Keyword Research and tools to use
  • When and where to use: Transactional keywords & Informational Keywords
  • Title Tag, Meta description, Anchor Links, Header tags
  • Image and Video Optimisation
  • What are Backlinks? How to build an effective Backlink Strategy
  • Do’s and Don'ts of link building
  • Universal SEO [Youtube Video Optimisation, Image, PPTs, and Audio Optimisation]