Makememarketer http://www.makememarketer.com Instructor Led Digital Marketing Course with Placement Assistance Wed, 26 Feb 2020 08:37:20 +0000 en-US hourly 1 https://wordpress.org/?v=5.2.6 SEO Fundamentals Training Course for Bengali Businessman http://www.makememarketer.com/seo-fundamentals-training-course-for-bengali-businessman/ http://www.makememarketer.com/seo-fundamentals-training-course-for-bengali-businessman/#respond Tue, 25 Feb 2020 06:41:59 +0000 http://www.makememarketer.com/?p=4068 SEO Fundamentals Training Course for Bengali Businessman Make Me Marketer presents SEO fundamentals training course which consists of 7 core SEO principles to get SEO success. These 7 parts are SEO strategy, keywords research, searcher satisfaction, on-page, technical seo, backlinks and measuring SEO ROI. Our SEO fundamental training course is helpful for each and bangali....

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SEO Fundamentals Training Course for Bengali Businessman

Make Me Marketer presents SEO fundamentals training course which consists of 7 core SEO principles to get SEO success. These 7 parts are SEO strategy, keywords research, searcher satisfaction, on-page, technical seo, backlinks and measuring SEO ROI.

Our SEO fundamental training course is helpful for each and bangali small and medium businessmen, as this training course explanation language is bangla.

Each video length is 12 min average and there is a total of 7 videos which is 84 min long core SEO fundamentals training. So basically less than 1 and a half hours you can complete whole SEO fundamental principles training with us.

Why SEO fundamental training course is essential:

Basic fundamental SEO is the pillar of your SEO based marketing journey. When you know SEO basics how SEO works it will be easy for you to prepare an SEO strategy, timeline of execution and measure SEO ROI.

We from Make Me Marketer can guarantee you after watching all these videos you can learn all the Basics of SEO and it will help you long term SEO learning Journey. So, let’s start the SEO learning journey by watching the 7 important core SEO basics.

Episode 21 – SEO Strategy:

You must have an SEO plan before you start doing SEO for any business or website. This will help you to achieve SEO success. In this episode, we talk about SEO strategy Fundamentals. Having knowledge about all these topics will help you to define a clear SEO strategy and make a perfect SEO strategy to reach your business goals. We have covered topics like

How SEO can contribute to achieving business goals

How to define marketing goals for SEO

Ranking for low-demand, high-conversion keyword

High-demand, low-competition keywords

Building links with content

Building brand awareness through SEO

Grow top of the funnel

Attract ready to buy audience

What SEO can do and What SEO can’t do


Episode 22 – SEO Keyword Research:

SEO keyword research is a component of digital marketing to get non paid marketing success. Every business owner who have less budget for paid marketing they always look for SEO as an option to promote their business online. But somehow due to lead generation pressure they often miss the basics of SEO. So they start manipulating the core fundamentals of SEO. 

Before doing any SEO work, it’s really important to know as much as possible about keywords. Basically finding a perfect set of keywords for business is key to success for SEO keyword research. In SEO Keyword Research episode we cover below topics

Understand how people are finding you

How many potential customers are searching for similar information

Keyword will help you to craft content that people are searching

Understanding Search Demands and search volume

How to make a keyword list for any business or blog

How to prioritize keyword which will rank fast

High ROI keywords for any business

Different Keyword Research Tools like Google keyword planner, Moz, SEMRUSH, Uber Suggest, Aherf and a lot more.

Episode 23 – Searcher Satisfaction:

After keyword research, the next important thing is satisfying searcher or user intent. The ultimate goal of SEO is to reach the right audience and help them to get their answers. So, you need to have clarity about user needs and what a user wants from a business. In this episode, we will learn more about below topic

What you need to do for Searcher Satisfaction

How to satisfy searcher’s intent

Important elements in the website to satisfy users

Answer of searcher query

UX/UI of website

Call to action

Creative elements in a website.

Episode 24 – On-page Optimization:

SEO strategy, Keyword research, and Searcher satisfaction are for helping users to find their answers. As people search their answers through the Search engine it is really important to tell Google about your page.

On-Page Optimization is all about satisfying Google about your business along with keeping users in mind. In this video episode, we will cover below topics

How search engine bots Crawl websites

How search engine index and rank pages in search engines

Checklists of On-page optimization

Organizing your web pages and beyond content

Episode 25 – Technical SEO:

Technical SEO is about understanding the technical side of the website and using them to correct your website for both users and search engines. In this episode, we will discuss below topics

How the website works

How the website looks

Website Backend

How the browser shows any website

Technical SEO Checklists

Different tools for checking the Technical SEO of your website.

Episode 26 – Backlinks for SEO

Backlinks are important to both SEO and Google. Google has a certain way to measure good links and its authority on any business. That can have a massive impact on keywords ranking. Good Links to a site help search engines to identify the value of the website. In this video episode, you will learn below topics

Importance of links to a site

What are backlinks

Types of backlinks

Why it is important in SEO

EAT technique or Expertise, Authoritativeness, Trustworthiness (or Page Quality) 

How to create backlinks

Beyond backlinks

Link building don’t 

Backlink checker tools to check website backlinks

Episode 27 – SEO ROI Calculation

The final lesson of this 1 and half hour guide is about how to measuring SEO success. Without defining business goals it is not possible to track or measure SEO success. In this video episode, we will go through below topics

Goal setting for measuring SEO success

How your SEO goals should be

How to track goals through analytics

Conclusion: 

Whatever business you are into big or small be it eCommerce, education, healthcare, real estate, travel, retails, manufacturers. Every business needs SEO in order to generate non paid leads that can grow not only the company as well as a whole brand. So we will request you to go through each and every single topic’s core SEO elements before you start your business SEO process.

Recap of this lesson:

SEO strategy

Keywords research

Searcher satisfaction

On-page SEO optimization

Technical SEO

Backlinks

Measuring SEO ROI

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How to do Content Marketing Success Measurement http://www.makememarketer.com/how-to-do-content-marketing-success-measurement/ http://www.makememarketer.com/how-to-do-content-marketing-success-measurement/#respond Tue, 18 Feb 2020 14:18:37 +0000 http://www.makememarketer.com/?p=4064 How to do Content Marketing Success Measurement Content marketing success is not just creating content and publishing them on various platforms. It is very important to review your content marketing goals for each stage and change accordingly. There are many tools and software that can help measure the success of content marketing and identify key....

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How to do Content Marketing Success Measurement


Content marketing success is not just creating content and publishing them on various platforms. It is very important to review your content marketing goals for each stage and change accordingly.

There are many tools and software that can help measure the success of content marketing and identify key metrics to help you improve content marketing campaigns.

Whatever business goals you may have either building awareness or generating leads, if you don’t analysis your progress against your goals you never become successful.

Identify Content Marketing Goals and Objective:

Whatever content marketing campaign goal and objective can be but make sure they are trackable and measurable.Once you identify your content goals, it will be easier to track what you set out to achieve.

For example –

Increase your YouTube channel subscribers by 200 people this quarter.

See a 10% increase in page views on your blog per month.

Content Marketing Metrics:

Let’s explore specific metrics that could help improve your content marketing. Consider where your visitors are 

Located

Their age

Gender demographics

How long they spend on a specific webpage

What they search for when they land on your site

Real Content Marketing Campaign Example:

Makememarketer.com produces a basic digital marketing course for the businessman in order to achieve an increase in digital marketing training candidates. So they product digital marketing training video, step by step training guide for blog posts and share them on social media.

Now Makememarketer.com tracking metrics to find what is working and what is not working for them.

  1. The number of page views the blog receives – the number of transactions made on the site.
  2. The number of visitors that come to their website from social media channels.
  3. Try comparing metrics to previous results, such as last month’s blog posts or the number of online transactions made during the last quarter.
  4. Tracking against past results will give you a clearer indication of whether new strategies are truly successful.

Content Marketing Success Measurement Tools:

There are many tools available to measure the success of a content marketing strategy. Such data can give you an indication of which content is the most effective at meeting your goals, and which provides you with the best return on your investment.

Social Media Tools:

Social media platforms provide detail information about a user journey. Such as

  1. Who follow or subscribe to business accounts.
  2. This includes gender, age, and location
  3. Which posts receive the most engagement.

How to use metrics to improve content marketing campaign:

Now Makememarketer.com has executed their content marketing campaign and identified the important metrics to track. Now they are using the information to improve business strategy.

Here’s an example of how to draw insights from the metrics gathered:

Make Me Marketer team has published two blog posts on digital marketing. One is a digital marketing job and the other is digital marketing internship.

Their Google Analytics account revealed that the first post on digital marketing job had 200 views with users spending an average of 30 seconds on the page.

In comparison, the digital marketing internship post acquired 1000 views with users spending an average of 90 seconds on the page.

From this data, Make Me Marketer understands that blogs about digital marketing internship are more popular with their audience and can focus on that topic when developing content in the future.

Analytics can also show them where their readers are coming from, such as from social media or a search engine, and how many of their readers made a purchase after reading a blog post.

By looking at the data available, they could refine their content marketing strategy as they go, ensuring they meet the company goals and objectives.

Take some time now to think about the analytics tools at your disposal, and consider which metrics could help you measure the success of your content marketing campaign.

Recap of this lesson:

Knowing how well your content performs once it’s published online will help you understand your audience, as well as provide you with insights as to how to improve campaigns in the future.

  • Tools available to help track the success of your published content
  • Key metrics used to measure the success of content marketing campaigns
  • How to use data gathered to better meet goals in future campaigns

Digital Marketing Assignment for this lesson:

Aparna has a pet shop in Kolkata and is writing fun blog posts about pets on her website, which are also being promoted on her social media accounts. Her goal is to try and increase product sales through content marketing efforts.

Which metric is the most relevant in assessing which blog posts are contributing to increased product sales?

Select the right answer and comment below

How long users spend on each blog post

Which websites are referring traffic to her blog

The number of new subscribers to her email marketing list

How many people click the “Buy Now” CTA at the end of each blog post

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Why content distribution is important for marketing http://www.makememarketer.com/why-content-distribution-is-important-for-marketing/ http://www.makememarketer.com/why-content-distribution-is-important-for-marketing/#respond Sat, 15 Feb 2020 10:53:04 +0000 http://www.makememarketer.com/?p=4060 Why content distribution is important for marketing Content distribution happens through owned, earned and paid channels. To promote the content you must prioritize distribution channels and content calendar.  Creating good content takes a lot of toll on your writing skills. Every business that is using content marketing wants to reach as many people to engage....

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Why content distribution is important for marketing


Content distribution happens through owned, earned and paid channels. To promote the content you must prioritize distribution channels and content calendar. 

Creating good content takes a lot of toll on your writing skills. Every business that is using content marketing wants to reach as many people to engage with it.

2 Important aspects of content distribution for content marketing:

To reach a larger audience you must have prepared a series of content. Now make sure you are promoting content to right channels, right time, right audience. Options like share, comment, like features help you to grow organically. 2 important aspects of content distribution for content marketing are

Choosing the right channels to be it owned, earned and paid.

A content marketing calendar.

Example:

Sudip Ghosh is a renowned digital marketing trainer in Kolkata.

He took a lot of time to create a basic digital marketing course for business owners who can’t afford full-time digital marketers for their business.

He shoots a video series of each and every aspect of digital marketing basic process how digital marketing works and how businesses can benefit from digital marketing.

After all that work, he wants to make sure it will be seen by as much of his target audience as possible – which is where promotion can help.

Content promotion guide:

The key to his content promotion strategy is understanding where his audience spends their time online.  Understanding how his audience consumes content will help him get his strategy right.

Is his audience on Pinterest? Instagram?

Do his customers watch videos on YouTube

Do they prefer to browse blogs?

Types of content promotion channels:

There are only 3 major channels are available such as owned, earned and paid. There are multiple platforms in various formats such as websites, social media profiles, paid ads on Google, Facebook. So before you start creating a content promotion plan, it’s important to consider the channels available.

Owned Channel Types:

‘Owned’ refers to the marketing channels which you can control, for example, website, blog, and social media profiles.

Promoting content over-owned channels is a great starting point because it’s a typically flexible and low-cost option.

Earned Channel – 

“Earned” channels refers to anything that’s picked up by a third party, such as another digital marketing blogger that shares Sudip’s content. Earned channels can boost the reach of content and add credibility.

Paid Channel – 

“Paid” channels refer to the promotion you pay for. This can allow you to target campaigns to a specific audience, based on your goals and budgets.

How content calendar helps you to achieve content distribution goals:

A content calendar is a detailed timeline that organizes your content marketing activity. If you prepare content already and you know channels when to publish and what your content marketing process becomes consistent and efficient. Everyone who involved this content marketing process such as content writer, social media coordinator, SEO specialist, designer will have a clear plan to follow.

Here are some tips to get you started on your own content calendar:

Achievable – Make it achievable. Your content calendar should include realistic time frames – if it’s not achievable, you’ll fall behind schedule and your content won’t reach its full potential

Highlight key dates – Things like public holidays or relevant events are great for releasing seasonal content.

Consider multiple channels – Think about how a variety of marketing channels, such as a blog and social media, can work together to promote your content marketing campaigns

Remember the audience – Clearly define your audience at each stage of the calendar. If you segment your audience, specify which group you’re targeting.

Explore online tools – There’s a variety of free and paid tools available to help you create a calendar, publish content to social media accounts, or collaborate on content with your team. 

These tools can save you time by automating some of the content creation and distribution process.

Now that we’ve covered how to promote your content online, think about which channels would work best for your business or brand, and consider how a content calendar can maximize the effectiveness of your content marketing campaign.

Recap of this lesson:

Content marketing will complete when you know the proper content distribution and promote content proper channels is key to success.

  • The channels available to promote and distribute content effectively
  • How a content calendar can help you organize your content marketing activities
  • Best practices that ensure your content gets the attention it deserves.

Digital Marketing assignment of this lesson:

Pranab, my friend is a business student working for a hotel’s marketing department for the summer. He’s responsible for creating and promoting content across the hotel’s online channels.

What should he do, and in which order?

Reorder this list incorrect sequence and comment below.

  1. Publish Content
  2. Promote Content
  3. Decide what content to create, and when, based on the target audience
  4. Consider all the channels available
  5. Create content

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Writing content for online audience vs offline audience http://www.makememarketer.com/writing-content-for-online-audience-vs-offline-audience/ http://www.makememarketer.com/writing-content-for-online-audience-vs-offline-audience/#respond Sat, 15 Feb 2020 03:40:52 +0000 http://www.makememarketer.com/?p=4056 Writing content for online audience vs offline audience  When it comes to creating content, there are some key differences between writing for online audiences and offline audiences. In this lesson, we’ll cover some best practices for content copywriting, as well as explore tools to help you choose engaging topics for your audience. Reading Habits: ....

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Writing content for online audience vs offline audience


When it comes to creating content, there are some key differences between writing for online audiences and offline audiences. In this lesson, we’ll cover some best practices for content copywriting, as well as explore tools to help you choose engaging topics for your audience.

Reading Habits: 

The basic difference between online and offline audiences is their reading habit. Online writing styles, length, and structure have the biggest impact to engage customers. To capture your online audience’s attention, you’ll need to adapt the way you approach writing.

Online Content Consuming Time:

Reading a book or newspaper is enjoyable also time-consuming especially offline. Nowadays people have very little time to read offline newspapers. So they consume online data while traveling, walking. With so many options available online people have shorter attention spans.

Online Content Writing Best Practices:

Attentionalable Headline: An attentionalable headline creates a hook among readers about a certain topic.

Example of attentionalable headline

60% of people in India are not Digital Savvy

Are you up to date with the latest digital marketing trends

Don’t be Sales Person:

Sales content doesn’t have the ability to engage people. It is information types of content, education types of content, training, learning, trending news which people read more, engage more.

While writing content for online audiences, always keep in mind about their reading habits, how they absorb content.

Try to read your business content from the user perspective first before you publish it.

Call to Action Implementation:

“Call to Action”, or CTA. CTAs are short statements designed to entice a website visitor to take a specific action. You should make them as creative and persuasive as possible.  Tailor your CTA to your strategy, and make sure it helps you achieve your objectives.

Types of Call to Action:

Start now

Sign up today

Book now

Download here

Click to know more

Learn more

Content Research Basic Methods:

Creating content regularly means it can be tough to stay inspired, so here are a few ways to come up with engaging topics.

Competitor Analysis – Try researching your competitors to see what topics they cover. As you research, keep a list of potential topics and refer back to it when it’s time to brainstorm new content.

Answer the Public – This tool allows you to type in a specific subject or key term and receive a list of some of the most searched queries involving those words. This is great for creating content topics that respond to real user demand.

Search Console – Search Console helps you get an idea of how popular a topic. Which can help you see the terms people use to find your website.

Keyword Planner – There are many tools available to research keywords. One such tool is Google Keywords Planner. This tool shows you how many people search for a specific term.

Consistency in Online Content Writing:

Consistent Writing Style – Make sure you’re consistent in your writing style while writing content for online audience, so that when readers read your content, they immediately associate your brand or business voice with it.

Tone of Writing – A clear and recognisable tone of voice will help to establish a relationship with your audience and differentiate you from competitors.

Say Truth – Try writing down the attributes you want readers to associate with your brand, such as honesty and enthusiasm, and always write with these qualities in mind.

Conclusion:

There is a clear difference between online and offline content writing styles. Review our top tips on how to write content for an online audience. Also, how can you explore online resources to get inspiration for new content ideas.

Recap of this lesson:

3 important points to keep in mind while writing content for online customers. This will help the audience hooked into content and enjoy reading.

  • How online and offline audiences differ in their the way they read content
  • Why it’s important to adapt your writing style to an online audience
  • Tools and systems to help support writing copy for the web.

Digital Marketing assignment for this lesson:

Sayantan is an interior designer, has decided to create blog posts and share them on social media to promote his new business. He’s made a list of all of the things he should remember when writing – however, not all points on his list are correct.

Can you help him identify the points that are correct on this list?

Select the right answer and comment below

Focus on your target audience

Only write about the products or services you offer

Be consistent in your writing style and tone of voice

Add the hook to the end of your blog post

The longer the post, the better

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How to Choose Right Content Format Types http://www.makememarketer.com/how-to-choose-right-content-format-types/ http://www.makememarketer.com/how-to-choose-right-content-format-types/#respond Fri, 14 Feb 2020 10:52:43 +0000 http://www.makememarketer.com/?p=4053 How to Choose Right Content Format Types Content format types can be many different versions from blog posts, images, videos, ebooks, slideshare. Content helps to inspire, educate and entertain. Let us explore popular content formats and learn how to choose formats based on the specific needs of your audience. Purpose of Content Format Types:  Whatever....

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How to Choose Right Content Format Types


Content format types can be many different versions from blog posts, images, videos, ebooks, slideshare. Content helps to inspire, educate and entertain.

Let us explore popular content formats and learn how to choose formats based on the specific needs of your audience.

Purpose of Content Format Types: 

Whatever content format types you choose the core principle of content marketing remain the same – connect with an audience. This audience, in turn, will engage, share, learn, and perhaps even convert into customers.

Popular Content Formats Types:

Blogs: 

Blogs are typically published as a subsection of an existing website and can include original content or guest-authored content. Writing unique, quality blog posts can help increase publicity and give you interesting content to share across other channels, like social media.

Infographics: 

Infographics are informative and a great way to present knowledge visually. They work well online thanks to their eye-catching format and can help present complex or unusual content in a creative way.

Ebooks:

Ebooks are educational, easy-to-read guides focused on a specific topic. This format provides readers with practical content and will help you stand out as an expert in your field.

Videos:

Videos can include anything from product demonstrations to tutorials and customer testimonials. They allow brands to create engaging, entertaining, and useful content that can be consumed on the go.

There are many other content formats to consider, including press releases, webinars, reviews and case studies. To explore even more content formats, please check out the additional links provided at the end of this topic.

Successful content doesn’t have to go viral or reach millions of people. Focus on creating content should be tailored to your audience, and design it so that it moves customers towards a specific goal or action.

Content Marketing Business Goals:

We already learn few content format types. Next step is to consider the main goal of your content. In content marketing, there are typically four main purposes of content.

4 Main Purpose of Content Marketing:

  • To Entertain
  • To Inspire
  • To Educate
  • To Convince.

How to match different content formats types to your content marketing goals:

Sudip Ghosh runs a digital marketing training institute in Kolkata. He is creating a content marketing strategy to perform better in the digital marketing training domain.

To educate potential digital marketing students he decides to publish digital marketing training videos for free in social media.

To inspire potential digital marketing students Sudip to prepare a digital marketing assignment question with each video lesson.

To entertain the audience he shares blog posts including top tips on digital marketing and social media.

To convince people to use digital marketing service and training of makememarketer.com, he’ll share testimonials from happy customers, as well as ebooks to showcase his knowledge in digital marketing training skills.

Content Format Types according to Business Goal:

In your own business scenario, consider how certain formats are best paired with specific content goals.

Goal Type Content Format Type
Educate Ebooks, case study, whitepapers, infographics
Entertain Creating poll, question and answer session, competition
Convince Testimonials, reviews, feedbacks

Right way to think Content Format Types:

While deciding which content format types are the right fit for your business goal.

Thinks following way:

Content that you can easily produce yourself.

Consider recruiting assistance for those you can’t.

Identify the purpose of your content.

Then select the formats best suited to that goal.

When designing your content, remember to consider your audience, and address their specific needs in a format that will wow them.

Recap of this lesson:

Content is much more than just text on a screen. From entertaining GIFs to blog posts, whitepapers, and full-length videos. Understanding which content format can make the most impact on your audience is critical.

  • Popular online content formats
  • The four main purposes for content marketing
  • How to match different formats to your content goals

Digital Marketing assignment of this lesson:

Dipak is part of the content marketing team for Fitstuff, a sports shop. The content he’s producing needs to appeal to new customers, as well as provide extra value to existing customers.

Which of the following content would appeal best to both audiences?

  1. List of the top 10 sports equipment outlets/shops
  2. A competition inviting customers to submit photos of themselves wearing Fitstuff gear, with store gift vouchers up for grabs as prizes
  3. 10% discount vouchers for all new customers
  4. A blog about the store’s recycling scheme for old trainers

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How content marketing works for any business http://www.makememarketer.com/how-content-marketing-works-for-any-business/ http://www.makememarketer.com/how-content-marketing-works-for-any-business/#respond Wed, 12 Feb 2020 11:43:19 +0000 http://www.makememarketer.com/?p=4043 How content marketing works for any business How content marketing works for real business. 3 golden rule is to focus on answering your audience’s needs, create valuable content, keep them engaged. Content Marketing is set you apart from the similar competition in business. Content marketing is a great way to attract audience attention. So we....

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How content marketing works for any business


How content marketing works for real business. 3 golden rule is to focus on answering your audience’s needs, create valuable content, keep them engaged.

Content Marketing is set you apart from the similar competition in business. Content marketing is a great way to attract audience attention. So we will learn why content marketing is important and how you can engage the audience with content marketing techniques.

How to create your own content marketing campaigns:

Content marketing is designed to generate interest in a company’s product or services by capturing potential customer’s attention.

Types of Online Content:

Blog posts series

Social Media post series

Video series

How Content Marketing helps:

Directing traffic to your website

Boost awareness of your brand

Build trust with the audience

Get recognized immediately

How Content Marketing Evolves:

Elements OLD Content Marketing NEW Content Marketing
Mediums TV, Print, Radio Website, Social Media, Youtube
Cost High not for small business Equal for all, small and big business
Connection 2-way interaction, not possible Each and every customer share, comment
Engagement No engagement information data All business decision based on engagement data

Things can achieve from content marketing:

Use content marketing to increase awareness of the company

Drive more traffic to your website.

To achieve this, you could publish engaging content about digital marketing on your website’s blog, and promote it across the company’s social media platforms to increase readership.

Content Marketing Thinking Process:

Understanding Audience: Great content campaigns are based on understanding who you’re writing for. The more you know about your audience and share their passions, as well as their pains, the easier it will be to engage them on a personal level.

Try considering the challenges or pain points your customers face, and then tailor your content to these insights.

Effective Content Marketing Practice:

Let’s cover some effective content marketing practices. The key to success is creating a content marketing campaign that accomplishes three things.

  1. Answering your audience’s questions
  2. Providing something of value
  3. Keeping them wanting more

How to plan and content marketing strategy:

Take Time: Take time to know your audience better. Look at which accounts they follow on social media to get a sense of their likes and interests

Do Experiment: Always do some experiment to find the best types of content for reaching your audience and don’t be afraid to use multiple formats

Right Platforms: Choose the right platforms to publish your content and make sure you’re talking directly to your audience.

Showcase Testimonials: Throw away the business speak and stock responses, and prioritize natural language to interact with your audience

Unique Content: Create unique content that is interesting and exciting. Use engaging headlines, eye-catching pictures, and informative language to capture your audience’s attention.

By keeping these pointers in mind when creating a content marketing strategy, you can boost your potential reach and strengthen your presence online.

When starting to write your own content marketing strategy remember the three keys to success mentioned earlier:

  • Focus on answering your audience’s needs
  • Create content they’ll find valuable
  • Keep them engaged so that they’ll visit you in the future for more content.

Now, try brainstorming how content marketing can be used to engage your audience online, and consider what goals it could help you achieve.

Recap of this lesson:

With so many businesses and brands online, content marketing is a valuable tool in helping you to stand out. In this lesson, we’ll explore:

  • What content marketing is, and why it can add value to an online business
  • Best practices for creating your own content marketing strategy.

Digital Marketing assignment of this lesson:

Madhumita opened her own beauty salon two years ago and is now looking at how content marketing can help her boost the business’s profile online. How could content marketing help her?

Choose which are true and which are false, then comment below

  1. Could it help her find cheaper suppliers?
  2. Could it help her develop a stronger brand identity?
  3. Could it help her understand her customers’ shopping preferences?
  4. Could it help her connect with the right audience?

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Content writing for online customers http://www.makememarketer.com/content-writing-for-online-customers/ http://www.makememarketer.com/content-writing-for-online-customers/#respond Wed, 12 Feb 2020 02:51:03 +0000 http://www.makememarketer.com/?p=4040 Content writing for online customers Content writing for online customers starts with the audience segmentation. In this lesson, you will learn how to write content for online customers. So before you start writing anything think about your audience and what they want to know. What is Audience Segmentation: Audience segmentation is dividing your audience into....

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Content writing for online customers


Content writing for online customers starts with the audience segmentation. In this lesson, you will learn how to write content for online customers. So before you start writing anything think about your audience and what they want to know.

What is Audience Segmentation:

Audience segmentation is dividing your audience into groups of who they are and what they like. Audience segmentation helps to identify potential customers. So the result is more cost-effective.

Business owners can create specific content that excites, entertain, engage potential customers by segmenting them into groups.

Example – A new age digital marketing training company in Kolkata building it’s content marketing strategy.

Step 1 – Audience Type Building: The first step would be to segment potential audiences and identify who would benefit from its service.

This digital marketing training course could be for professionals to upgrade their skills, or for business owners who want to learn how digital marketing works as a whole.

Step 2 – Content Creation: Understanding the habits and preferences of an audience can help you target content directly to those specific people. That is why audience segmentation is very important.

Example – For professionals segment, you can create content on “how to track digital marketing performance data”. Similarly, for business owner group you can create content on “how to do Facebook marketing”

Step 3 – Refine Marketing Approach: Audience behavior and demographic data help you to refine your digital marketing approach for online customers.

While doing research you can go a step further than what time of the day they search digital marketing training information, which platforms they use to perform such query.

Example – People who enjoy the visual nature of a social media platform like Pinterest are likely to prefer different content to those who like to read and contribute to forums.

All this information can provide value when it comes to creating tailored content for this group.

Content Writing Tools:

Experiment with a number of tools and compare results to get a more complete picture of who your audience is, and how they behave online. Audience demographics and behaviors research basic tools lists.

Answer The Public

Keyword Planner

Facebook insights

Twitter trends

Buzz Feed

Web analytics

Questions to ask yourself before creating content:

  • Why is audience segmentation so important in content marketing?
  • How can it help brands when creating and distributing content?
  • Which tools can you explore to better understand your audience?

Finally, don’t forget to talk to people. It may be easy to forget in this online world, but connecting with people face to face can yield some truly unique insights into who they are and what they need.

Recap of this lesson:

Making sure you are saying the right thing, to the right people, and are connecting with them at the right time is critical when it comes to content marketing.

  • What audience segmentation is and how it can benefit a business
  • How to use audience segmentation to boost your content marketing efforts
  • Tools and systems available to help you segment your audience correctly.

Digital Marketing assignment of this lesson:

Md. Gazi is a mechanic who owns a small garage. He’s also a keen blogger, and writes great posts about his passion: cars! He thought his blog would attract more car lovers to his garage, but so far his blog posts are not very popular and are rarely shared on social media.

He has researched how to improve the blog and now has a number of actions he can take, but is unsure which should come first. Can you help him by arranging the following actions into the correct order?

Reorder these lists correctly and comment right order below.

  1. Find out who his audience is
  2. Create specific content target to these audience profiles
  3. Segment his audiences into groups
  4. Publish the content and promote it to his audience

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How to do Keyword Research for Business http://www.makememarketer.com/how-to-do-keyword-research-for-business/ http://www.makememarketer.com/how-to-do-keyword-research-for-business/#respond Tue, 11 Feb 2020 14:34:40 +0000 http://www.makememarketer.com/?p=4036 How to do Keyword Research for Business Keyword research help business to reach not only SEO goals also help brands to build great marketing collateral and customer communication message. Why Keywords Research: Digital business is based on content. Contents foundation is built on keywords. So without keywords research businesses cant create good content for their....

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How to do Keyword Research for Business


Keyword research help business to reach not only SEO goals also help brands to build great marketing collateral and customer communication message.

Why Keywords Research:

Digital business is based on content. Contents foundation is built on keywords. So without keywords research businesses cant create good content for their website, marketing collaterals, marketing communication.

Example –

Suppose someone wants to learn about digital marketing.

They are going to use the following types of keywords on the search engine.

Digital marketing training

Digital marketing training institute

Digital marketing course

Basically you need to use those keywords in your website content that is relevant.

3 Keywords Research Technique – 

There are three things you should consider when choosing the keywords for your SEO plan.

Keyword Search Volume – 

First, frequency, or the number of times a word is searched for. Obviously, you want to include the terms that people search for most often in relation to your products.

Just keep in mind that it may be difficult to differentiate your business on highly searched-for terms. 

Keyword Competition – 

That brings us to our second consideration: Competition. If you have a large, established website, you may be able to appear on the search engine results for high-volume, highly competitive keywords, like fruit and veg.

Long-Tail Keywords – 

The new website also has great opportunity to get rank and bring visitors. So for new business look for those keywords which has less competition. If you closely observe keywords lists for any business only few keywords have high search volume. But there’s a large number that has low search volume.

This is what’s called the “long tail” of SEO.

Example – While keywords like “Digital Marketing” have lot of competition but a term like “Digital Marketing Training Institute in Kolkata” have less competition. This process might give you more immediate SEO results.

For a small business, the long tail is often where you will find your SEO opportunities. It typically takes a website lots of time and focused efforts to appear in the results on searches for popular generic keywords.

However, smaller websites may get good rankings for long tail keywords with less effort. 

Keyword Relevance –

Relevant keywords are key to success. The keyword should match business types and products. Make sure your chosen keywords match the intent of the people who are searching.

One option is to use Google Search Console to see which pages appear in the search results and get clicks.

Remember the golden rule: Your site’s content should be made for your human visitors, not for search engines.

Things not to do keywords research:

Don’t add extra keywords or variations of keywords to your pages.

Repeating them unnecessarily is called “keyword stuffing” and is against search engines’ guidelines.

Conclusion:

While doing keywords research keep 3 things in mind i.e frequency, competition and relevance. Good research can help you to build great content and marketing collaterals.

Recap of this lesson:

Choosing keywords is the cornerstone of successful search engine optimization.

Why you need to do keyword research

The difference between short tail and long-tail keywords

What to consider when selecting keywords.

Digital Marketing assignment of this lesson:

Rahul is optimizing his fruit and veg website for SEO and would like to improve his ‘long tail’ keywords. Which of these sets of words contains an example of long-tail keywords?

Select the right answer and comment below.

Buy organic potatoes from a family farm

Maris piper potatoes

Potato, Potatoes, Farm Potatoes, Organic Potatoes

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Improve Business performance using Business KPI Goals http://www.makememarketer.com/business-kpi-goals/ http://www.makememarketer.com/business-kpi-goals/#respond Sun, 09 Feb 2020 07:42:17 +0000 http://www.makememarketer.com/?p=4022 Business KPI Goal helps to Improve Business Performance Business KPI Goals or business key performance indicators setting and tracking them on a regular basis can help to improve digital or online business performance. What is Key Performance Indicators (KPI) Key Performance Indicators, or KPIs, are quantifiable measurements used to focus attention on the metrics most....

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Business KPI Goal helps to Improve Business Performance

Business KPI Goals or business key performance indicators setting and tracking them on a regular basis can help to improve digital or online business performance.

What is Key Performance Indicators (KPI)

Key Performance Indicators, or KPIs, are quantifiable measurements used to focus attention on the metrics most important to meet business goals.

Key Performance Indicators or KPI use to evaluate the effectiveness of business processes to achieve business goals.

How to construct Business KPI Goals:

As we already know that KPI should be measurable, practical and achievable. Also business KPI goals give clear direction to any business.

Example:

Business Type – Amit owns a chain of fitness centers called ‘Fit Gym’. 

Business Goal – He needs to make sure that he has enough customers to keep the business growing.

Business KPI Goals – 

Bikas wants to get inquiries of at least 50 new students per month. This would be his goal. To help achieve this goal, Bikas now needs to set KPIs that will measure the efforts his staff make towards meeting this target.

Here are the KPIs Bikas has identified for his sales staff, based on actions that can help improve the membership inquiry rate.

  1. Reach out to 20 prospective students per day
  2. Respond to all online queries on social media and email within 15 minutes of receiving them during working hours
  3. Renew or upsell 8 existing students per month.

How to analysis Business KPI Goal Performance:

Meeting Target – If the sales team able to match the expected target aginst these business KPI goals or not.

Additional Training – Business owners can identify who needs special training.

Reaching Target – KPI can be anything that gets you closer to achieving your goal. From sales calls to posts on social media, email list sign-ups to customer satisfaction ratings.

Make sure you choose the KPI that best fits your needs.

Things to keep in mind creating business KPI goals:

KPIs should be specific, measurable, attainable, relevant and time-bound. Try creating your own KPIs and see if you can answer the following

Is this KPI specific enough?

Can it be measured?

Can employees attain this?

How relevant is it to the wider business objective?

When is it due to being delivered or carried out?

Business KPI goals could be to increase sales figures by x% compared to last year. Increasing sales is key for business growth, which would be an overall business objective, and comparing year on year makes it timely.

Flexible Business KPI Goals:

Review and understand the KPI regular basis. If the sales team struggling to reach customers withing 15 min due to the volume of other work, he must hire a few more people to get work done.

Conclusion:

Don’t just set business KPI goals if they are not specific, measurable, attainable, relevant and long term vision. So take some time now to think about the KPIs you would set, and how you could measure these to get closer to your goals.

Recap of this lesson:

Using available data and metrics to evaluate digital marketing campaign for any business performance online.

  • Why setting business KPI goal are important to online businesses
  • How to construct a business KPI goal using the SMART framework
  • How to analyse data gathered to help improve online marketing efforts.

Digital Marketing assignment of this lesson:

Bikas has written some KPIs to achieve the business goal of “improving overall client satisfaction”. review these four KPIs.

which do you think fits the criteria of being specific, measurable, attainable, relevant and time-bound?

Select the right answer and comment below.

Ensure 80% of clients use the gym’s online system to book personal training appointments

Increase how much money customers spend in the gym’s juice bar

A score of 85% or more in the annual survey for the question ‘Would you recommend this gym to a friend?

Ensure 90% of new gym members book an induction session within the first two weeks of joining

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How to do competitor analysis http://www.makememarketer.com/how-to-do-competitor-analysis/ http://www.makememarketer.com/how-to-do-competitor-analysis/#respond Sat, 08 Feb 2020 11:44:34 +0000 http://www.makememarketer.com/?p=4017 How to do competitor analysis Competitor analysis is an essential part to get success in digital marketing. Identifying competitor USP and SWOT analysis will help you to stand out from the competition. How to stand out from the competition: Offline Example –  Imagine you own a shop. What would make your brand distinct compared to....

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How to do competitor analysis


Competitor analysis is an essential part to get success in digital marketing. Identifying competitor USP and SWOT analysis will help you to stand out from the competition.

How to stand out from the competition:

Offline Example – 

Imagine you own a shop. What would make your brand distinct compared to other shops selling similar products?

Maybe your shop’s exterior is painted in bright red, or you have an eye-catching window display, or perhaps you’ve even hired someone to shoot some hoops outside to grab people’s attention as they walk by.

Similarly, you need to do it the same for online marketing as well.

How to configure business USP:

When we identify what makes us different from the competition online, we call that our Unique Selling Point, or USP.

A Unique Selling Point is a clear statement that describes the benefits you offer, how you might solve your customer’s needs, and what distinguishes you from the competition.

4 key questions to ask yourself when defining your USP are:

  • Who is my target audience?
  • Who are my competitors?
  • What problems does my target audience have?
  • How can I solve them?

Once you ask these questions, you can piece together a concise statement that incorporates the answers. Here are a few pointers to remember.

  1. Speak in a human voice. Be as natural and relatable as you can and remember, you are trying to attract people, not robots.
  2. Shout about it. Your USP should be displayed on your website, social media, and other marketing materials. A good USP won’t appeal to everyone, but that’s ok. Build a USP that is tailored and speaks directly to your target audience.

SWOT Analysis Technique:

SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. First, find your strengths and weaknesses. Use a SWOT analysis on competitor websites, which will help ensure business marketing collateral are well informed.

Strength – What are you good at.

Weakness – What can be done better

Opportunity – What needs to change and improve

Threats – What could happen if things don’t go accordingly.

How to build your business USP:

Check on a competitor – While constructing your USP, it’s a good idea to check what the competition is up to. When starting a competitor analysis, make sure to utilise the free tools available online. Start with search engines, which can offer the most immediate answers.

Simply search for your key terms and make note of:

  • who appears in the top results on search engines for your product or service
  • which keywords appear on their website, that is, what words are they using in the page titles on their website, and
  • what messaging they use on their social media.

Another way to stay up to date with what competitors are doing is through signing up to alerts systems. Free tools like Google Alerts show you who is talking about certain topics online, so they help you keep your finger on the pulse. Try setting up alerts for key products or services, as well as your own business and competitor names. You’ll then receive notifications when the terms you enter are discussed online, and be able to see how your business or the business you work for compare.

Let’s take a look at how these tips can be applied to help you stand out online:

So what makes you different online? Use the tips from this lesson to find out what your competition is doing, and use a SWOT analysis to identify what makes you stand out.

Recap of this lesson:

Understanding the competition is a key component of your online strategy, enabling you to position a business correctly in the marketplace. In this lesson, we’ll explore:

  • how to identify what makes a business stand out in a busy marketplace
  • why Unique Selling Points (USPs) are important and how to construct them
  • online tools available to help you research the competition.

Digital Marketing assignment of this lesson:

Bikas owns a Digital Marketing training institute in north Kolkata, which has been running for 2 years offline.

His institute is popular among people, but the institute has not seen much growth in recent months. Bikas would now like to break into the online market to boost product sales.

Which of the following actions should Bikas take to identify opportunities for online business growth?

Click one or more tags to define a search

  1. Hire a financial planner
  2. Identify a USP
  3. Ship to new countries 
  4. Build a SWOT analysis
  5. Distribute feedback forms to suppliers

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