Content writing for online customers
Content writing for online customers starts with the audience segmentation. In this lesson, you will learn how to write content for online customers. So before you start writing anything think about your audience and what they want to know.
What is Audience Segmentation:
Audience segmentation is dividing your audience into groups of who they are and what they like. Audience segmentation helps to identify potential customers. So the result is more cost-effective.
Business owners can create specific content that excites, entertain, engage potential customers by segmenting them into groups.
Example – A new age digital marketing training company in Kolkata building it’s content marketing strategy.
Step 1 – Audience Type Building: The first step would be to segment potential audiences and identify who would benefit from its service.
This digital marketing training course could be for professionals to upgrade their skills, or for business owners who want to learn how digital marketing works as a whole.
Step 2 – Content Creation: Understanding the habits and preferences of an audience can help you target content directly to those specific people. That is why audience segmentation is very important.
Example – For professionals segment, you can create content on “how to track digital marketing performance data”. Similarly, for business owner group you can create content on “how to do Facebook marketing”
Step 3 – Refine Marketing Approach: Audience behavior and demographic data help you to refine your digital marketing approach for online customers.
While doing research you can go a step further than what time of the day they search digital marketing training information, which platforms they use to perform such query.
Example – People who enjoy the visual nature of a social media platform like Pinterest are likely to prefer different content to those who like to read and contribute to forums.
All this information can provide value when it comes to creating tailored content for this group.
Content Writing Tools:
Experiment with a number of tools and compare results to get a more complete picture of who your audience is, and how they behave online. Audience demographics and behaviors research basic tools lists.
Answer The Public
Questions to ask yourself before creating content:
- Why is audience segmentation so important in content marketing?
- How can it help brands when creating and distributing content?
- Which tools can you explore to better understand your audience?
Finally, don’t forget to talk to people. It may be easy to forget in this online world, but connecting with people face to face can yield some truly unique insights into who they are and what they need.
Recap of this lesson:
Making sure you are saying the right thing, to the right people, and are connecting with them at the right time is critical when it comes to content marketing.
- What audience segmentation is and how it can benefit a business
- How to use audience segmentation to boost your content marketing efforts
- Tools and systems available to help you segment your audience correctly.
Digital Marketing assignment of this lesson:
Md. Gazi is a mechanic who owns a small garage. He’s also a keen blogger, and writes great posts about his passion: cars! He thought his blog would attract more car lovers to his garage, but so far his blog posts are not very popular and are rarely shared on social media.
He has researched how to improve the blog and now has a number of actions he can take, but is unsure which should come first. Can you help him by arranging the following actions into the correct order?
Reorder these lists correctly and comment right order below.
- Find out who his audience is
- Create specific content target to these audience profiles
- Segment his audiences into groups
- Publish the content and promote it to his audience