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Concepts of Digital Marketing

Concepts of Digital Marketing

  • Overview of Digital Marketing
  • The What and Why of Digital Marketing
  • Introduction to Channels in Digital Marketing
  • Advantages and disadvantages for each channel
  • Scope & Career options in the Digital Space
  • What is Buying cycle? How is it relevant to Digital Marketing?

What and why’s of digital marketing, advantages and disadvantages, channels and process of digital marketing from beginner to advanced level.