fbpx

Analytics

Analytics

  • Introduction to Web Analytics
  • Importance of Web Analytics
  • Google Analytics account set-up for a website
  • Embedding tracking code on a website
  • Difference between Account, Property, and views
  • Defining KPI’s
  • Measuring KPI’s
  • Real-time data tracking
  • Understanding Consumer Behaviour through Audience insights
  • Customer Lifetime Value Metric Report
  • Understanding Acquisition Channels
  • Analyzing and Understanding Website Insights
  • Linking of other accounts
  • Importance of Campaign URL Builder and its usage
  • Defining Goals, Conversions & Events
  • Multi-channel funnel and E-commerce tracking
  • Attribution Models and its usage
  • Difference between Properties & Views
  • Creating Views
  • Applying Filters to Views
  • Creating Custom Alerts
  • Custom Reports and Dashboards
  • Using Web Analytics Data to come up with future marketing strategies and plans